Today, the team at Lighter Capital (formerly RevenueLoan) kicked off a promotion, where we commit to investing $500k in a company that applies online by 31 August 2011 (that’s 21 days and counting).
We did lots of the usual things, plus some unusual things, to get the word out — press releases, blogger outreach, videos, tweets, etc. We’re pleased to trumpet our “Lighter” name, as indicating both a lighter-weight process and a lighter attitude than the traditional banks.
But in our research we discovered: we’re not the only “lighter capital” out there.
In fact, the industrial city of Wenzhou, south of Shanghai on China’s eastern coast, claims the title of “lighter capital of the world.” To wit:
In Wenzhou, there are more than 500 lighter manufacturers that produce 5,000 kinds totaling 500 million lighters each year. Among that, 80 percent are exported abroad. Lighters from Wenzhou make up 70 percent of the world’s market for lighters with metal shells, and 80 percent of the European market.
From the China Daily, http://www.china.org.cn/english/2002/Apr/31597.htm
So, to our “lighter” brethren across the big pond — 你好， 我们爱你的名字！